Ida
167 Fifth Avenue
London
W10 4DT
uk
51.531933
-0.210893
020 8969 9853
Ida
Current
Avg. from 6 rates: 4.2
167 Fifth Avenue
Queen's Park
London, W10 4DT
Nearest Transport: Queen's Park
020 8969 9853
Small, friendly Italian restaurant run by husband and wife team Avi and Simonetta. The restaurant is named after chef Avi's mother, who taught him to cook.
Reviews for Ida
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5
Ida
167 Fifth Avenue
London
W10 4DT
uk
30th November 2007
Great Real Italian Restaurant
Very good authentic Italian food in a small family restaurant.
I spent last weekend in Milan and this was just as if I as still there.
It was packed last night so service was slow (I guess they were shortstaffed ... or maybe they weren't expecting Thursday to be completely packed - there were people waiting too), but the food was great (as it had been the 3 times I've been before) and we weren't in too much of a hurry anyway.
And the bill didn't bite back: it all seems a reasonable price.
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4
Ida
167 Fifth Avenue
London
W10 4DT
uk
18th October 2007
I kinda like - Ida
18 Oct 07 - I was told that the place we were eating last night was lovely, and I wasn't dissappointed. I'm there to be with friends, eat and drink and enjoy the ambiance, the place was clean and tidy, well run, efficient, pleasant, the people working there are helpful, discreet, charming, work well/hard together. The food we had was good and enough, with the starter and main. I am recommending the place to my friends and hope that the family that run the restaurant do well.
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5
Ida
167 Fifth Avenue
London
W10 4DT
uk
9th July 2007
Ida - really special and unpretentious
Can't understand Jasmine's review - what was she really looking for? I've been there a lot since Ida opened: it's been relaxing and straightforward (Jasmine's right about the lack of pretension) - and the food's been delicious (I've generally stuck with the anti-pasti and primi).
Queen's Park has plenty of very average, overpriced trend spots, if that's what you want. Ida a hugely refreshing alternative. Unlike Jasmine, I like the home-made decorations, and the home-made pasta. I like the fact that I can eat an excellent evening meal here with no ceremony and at a reasonable price. When I need ponce, I can head to Salusbury Road and pay through the nose for it.
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5
Ida
167 Fifth Avenue
London
W10 4DT
uk
6th July 2007
Remembering London
in may i went to london, i am italian , and after seeing the british museum , river trip, the tower of london ecc. ecc. by the way we went to an italian restaurant. (longing for italian food ).Amazing , one of the best home made italian food i ever tasted. the tagliatelle al ragu that i eat were delicius, the baccala was wonderful, and the tiramisu was superb. When the owner and his wife, Avi and Simonetta came to ask if everything was ok ,i was surprised that there italian was perfect. and more surprise for me was the food that i stil remember. next time to london,city,museum and again to avi and simonetta. i do recomand.
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1
Ida
167 Fifth Avenue
London
W10 4DT
uk
4th July 2007
Ida - W10
We were really excited to hear of this new, unpretentious Italian restaurant - family run, well sourced ingredients - none of the Locatelli pretentiousness, just great food reasonably priced and close to home.
Oh dear.... what a disappointment. Bresaola seemed amazing value at 4.50 - but the uniform shape and tell tale 'straight out of the vacuum pack' shine were a give away. The lack of any taste whatsoever was another. With at least three excellent delis within a half mile radius there is really no excuse for this poor quality.
Pasta dishes were bland and tasteless - why bother making your own pasta just to plonk it on the plate with no discernible flavour? The advertised porcini were visible but tasteless.
So far so bad but at least it was cheap. However this final consolation was out of the window with the arrival of the main courses - seafood skewers were dry and - a bit of a theme this - tasteless. Fillet of beef (12)was a tiny, but tiny piece of what we strongly suspected was a supermarket minute steak The accompanying side dish of 'al dente' broccoli was overcooked to mush and an outrageous 3.50.
All in all this was without question one of the worst meals we have had in ages. The service and decor (kiddies drawings on the wall, faux naif lettering on menus etc)hint at 'charmingly amateurish' - no it isn't , it's just bad. However I'm sure that its overt child-friendliness alone will keep the yummies of queen's park jostling prams and SUVs at the door for a while yet,dahling.
By the way I wanted to give this place no stars at all but I wasn't allowed - hence the one!
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5
Ida
167 Fifth Avenue
London
W10 4DT
uk
6th June 2007
Italian food delicious and rustic
Amazing place, run by husband and wife Avi and Simonetta Reichenbach. Food is utterly simple with the perfect bare minimum of ingredients. It is very like the food you get in Italy, as opposed to the food you get here in Italian restaurants: it's the freshness of the ingredients you're tasting more than anything else. You really need to eat antipasti and piattis primi and secondi and don't forget desert. The house wines are both good and Avi keeps a good selection of dessert wines.
All the carpaccio starters (we've had beef, tuna and swordfish, the beef with a celery puree and the others with olive oil and lemon juice) are succulent and perfect. For primi all the pasta is homemade; we've had spaghetti bolognese, seafood risotto and mushroom gnocchi all of which melted in the mouth. For secondi we've had steak saltimbocca (with pancetta, sage and mozzerella), swordfish and beef with artichokes, all mouthwateringly delicious. Desserts include possibly the best tiramisu we've ever tasted plus homemade ice creams, cakes and bombes.
Restaurant is calming and intimate (and is named after Avi's mother, Ida /EE-dah/, who taught him to cook. Avi and Simonetta will come and chat to you at your table. Do not miss this!
Tel: 020 8969 9853. Meal for two with wine, water and service about 60. Cards accepted.
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