19th May 2007
A great way to get your fruits and vegetables in
Love it!
At the same price for an Innocent smoothie, you can get a fresher and made-to-order version of your daily fruit servings at this fab juice bar, tucked into a miniscule store front on King's Cross Road.
The shop might not be fancy, but it's the quality that counts: contrary to a lot of juice bars in London, the juices at Smooth Juice are all made from fresh as opposed to frozen, fruits.
I spoke to the proprietor for a minute while I was waiting for my juice and she said that while she's been open for the past 15 months or so, business is really starting to pick up as Londoners become more open to "healthy eating" and understand the importance of fresh food. Fruit is packed with natural nutrients and anti-oxidants, and contrary to most people's assumptions, a freshly blended juice is so much better for that pounding hangover of yours than a full English breakfast. I absolutely promise you that and if you don't believe me, go Google it ;)
Even more importantly, the price is right. In North America we've had juice bars for at least the past 10 years but certain things are slower, much slower to make it across the ocean - the concept of the juice bar being one of them. Here the prices for a small are around 2 pounds, a medium at 2.40, and a large at 3. Most things will be more expensive here but I am so happy to say that they've got it bang on!
They also have snacks there; crisps, sandwiches, energy bars, etc - but go for the juice. Fresh juice is a cure-all and if you're feeling miserable or it's raining, this will bring a little bit of sunshine to your life :)
(Shut up, I know how cheesy that is but it's so tasty and filling and healthy...)
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