So a bit more of a background on how we got where we are today. Where is that? Well, you’ll get a pretty good idea soon – stay tuned. So we had an idea, our brains and that was pretty much it.

Then Dima joined the team too, money came in and the jigsaw start taking shape. Ideas starting turning into reality and the pace picking up. At the same time we spent a lot of time refining the offer, learning in depth what other people are doing in the world and testing concepts, designs and names with pretty much anyone we could find. Our focus groups consisted mainly of innocent strangers sipping their coffee and minding their own business, who kindly agreed to give us some of their time and thoughts – thanks to all you guys. Getting the design agreed involved some epic discussions, finding a name the most difficult thing we’ve ever had to do (well not quite, but still quite tricky) and then of course all the difficult things remained to be done. We’re nearly there now, thanks for reading and watch this space.

What do you think of this?… picking random strangers’ brains!